Contrary to what some may be thinking after
this year's Retail Systems Show in May, all is
not quiet in Retail. What may be mistaken for
quiet is the heads down approach that many
retailers are taking in order to make much needed
transformation happen. With margins on the rise
due to staggering fuel costs, retailers must not
only 'think' strategically to meet the demands of
tomorrow's customers they must also 'act'
tactically to keep costs down while improving
performance today.
The
discussions seems to be, 'Give me the tools and
information I need to make educated, cost s
but profit oriented decisions. And do it so I don't
have to start over ever few years!'
To you technology providers, the gauntlet has
been thrown down. Retailers are asking you to
bring not only your product specs to the table but
also the whole picture. With the typical store
environment supporting a barrage of hardware
types, multiple operating systems and disparate
applications, the question is not "What is the
ROI for your product? But rather, "What is the ROI
from the whole environment? Should I be doing
this first, or what?" Retailers no longer want mere
point solutions to stack on top of an already top
heavy platform; they want an environment that
will differentiate them and improve the customer
experience. So, if you are not already looking at
the 'Big Picture', you should be!
It is clear that retailers are looking for a new and
better way to buy technology. They need
information; this means sales people who
understand their issues and objectives as well as
their big picture. They need tools, this means
access to more than one point solution but rather
access to information regarding each point of
impact and they need to put each initiative into
context with the whole; this means being able to
add
Our aim at Targeted Technology Solutions, is to
provide it to them.